A general review of the marketing strategy, product assessment, economic analysis, and legal examinations would all take place during which stage of the new-product process?
A)business analysis
B)screening and evaluation
C)new-product strategy development
D)development
E)These processes are ongoing and are addressed at every stage except new-product strategy development.

Question

Quizplus · Accepted Answer

Business analysis typically involves conducting a thorough review of the marketing strategy, product assessment, economic analysis, and legal examinations to determine the viability and profitability of the new product. This stage follows screening and evaluation, where a company would have already gone through an initial screening process to decide whether or not to pursue development of the new product.

A General Review of the Marketing Strategy, Product Assessment, Economic