Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices with tea.In the __________ stage of the new-product process, the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.
A)idea generation
B)screening and evaluation
C)business analysis
D)market testing
E)commercialization

Question

Quizplus · Accepted Answer

Market testing involves exposing the new product to prospective consumers under realistic purchase conditions to measure their interest and potential purchasing behavior. This stage helps the company to identify any flaws or opportunities to optimize the product before it is launched in the market.

Sara Burns Is the Owner of a Company Called Spice