Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as __________.
A)operating capacity
B)inventory capacity
C)capacity management
D)prototyping
E)production capacity

Question

Quizplus · Accepted Answer

Capacity management involves integrating service component of the marketing mix with efforts to influence consumer demand. It involves optimizing service capacity to meet demand while minimizing waste and costs. Operating capacity, inventory capacity, prototyping, and production capacity are not directly related to integrating the service component of the marketing mix with consumer demand.

Integrating the Service Component of the Marketing Mix with Efforts