In the new-product process, product ideas that survive the business analysis proceed to actual __________.
A)product demonstration
B)screening and evaluation
C)business analysis
D)development
E)commercialization

Question

Quizplus · Accepted Answer

Product ideas that survive the business analysis proceed to actual development, where the product is designed, developed, and tested before moving on to the next stage of the process.

In the New-Product Process, Product Ideas That Survive the Business