Marketing teams must be vigilant for ways to improve the analysis and results - to learn lessons that might apply to future marketing research efforts.Evaluating the effectiveness of a marketing decision involves

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Evaluating the effectiveness of a marketing decision involves determining if the marketing research and analysis used to develop the recommendations was effective. This helps identify areas for improvement and informs future marketing research efforts. Asking prospective customers, requesting salespeople's estimates and collecting projections are all methods of forecasting future sales, but do not necessarily evaluate the effectiveness of a marketing decision. Monitoring the marketplace is important, but may not provide a clear understanding of the effectiveness of a specific marketing decision.

Marketing Teams Must Be Vigilant for Ways to Improve the Analysis