A survey of buyer' intentions forecast involves
A) starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
B) making decisions without any intervening steps.
C) asking prospective customers if they are likely to buy the product during some future time period.
D) asking the firm's salespeople to estimate sales during a coming period.
E) always selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.
Correct Answer:
Verified
Q206: FIGURE 8-20 Q207: What percentage of sales forecasts are made Q208: FIGURE 8-24 Q209: A(n) _ forecast involves starting with the Q210: The final stage in the five-step marketing Q212: A direct forecast involves estimating the value Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
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