A marketing __________ is defined as the means by which a marketing goal is to be achieved.It is characterized by a specified target market and the marketing program to reach it.
A) plan
B) tactic
C) strategy
D) concept
E) action program
Correct Answer:
Verified
Q250: Based on the information in Figure 2-9
Q251: The term marketing strategy is used to
Q252: Evergreen Air Center is the world's largest
Q253: David and Cecilia Stanford, owners of Prairie
Q254: After examining a planning gap, firms typically
Q256: Planning gap refers to
A)the difference between projected
Q257: Marketing tactics refer to
A)the long-term decisions made
Q258: Compared to marketing strategies, marketing tactics generally
Q259: The second phase of the strategic marketing
Q260: _
A)segmenting the market and selecting target markets.
B)establishing
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