Compared to marketing strategies, marketing tactics generally involve actions that

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Marketing tactics refer to specific actions or decisions made on a day-to-day basis in order to implement the overall marketing strategy. These tactics are typically carried out by front-line managers and involve specific details and measurements to achieve the desired outcomes. Marketing strategies, on the other hand, tend to be more long-term and involve broader decisions made by upper levels of management.

Compared to Marketing Strategies, Marketing Tactics Generally Involve Actions That