Marketing tactics refer to
A) the long-term decisions made to implement the marketing program and the monitoring of those decisions.
B) the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
C) the steps taken to develop an effective marketing plan.
D) the development of marketing strategies to achieve the organization's marketing objectives.
E) the refinement of the organization's mission based on the results obtained from a marketing audit.
Correct Answer:
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