Permission marketing is based on a customer's __________.
A)past purchases
B)opt-in
C)spam
D)income
E)social media

Question

Quizplus · Accepted Answer

Permission marketing is based on a customer's opt-in, meaning the customer has given permission and willingly shared their contact information or allowed communication from the marketer. This differs from spam, in which unsolicited messages are sent to individuals who have not given permission. Past purchases, income, and social media may inform the marketing strategy, but they are not the basis of permission marketing.

Permission Marketing Is Based on a Customer's __________