The personal selling process refers to
A) the activities that begin with the prospecting of potential leads to the final closing of a sale.
B) the three sales activities that include identifying a customer with an unfilled need,identifying a product or service that could satisfy that need,and initiating a formalized exchange or sale.
C) the formalized sales protocol used by a company's salesforce to ensure a consistent quality sales presentation.
D) the sales activities occurring before,during,and after the sale itself,consisting of six stages: prospecting,preapproach,approach,presentation,close,and follow-up.
E) the sequential steps taken to close a sale including finalizing product benefits,arranging for distribution,and obtaining payment.
Correct Answer:
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Q70: DuPont assigned chemists, sales and marketing executives,
Q76: Sales activities occurring before, during, and after
Q81: As shown in Figure 20-3 above,"A" is
Q83: If the salesperson's objective is to "obtain
Q83: If the salesperson's objective is to "gather
Q85: As shown in Figure 20-3 above,"E" is
Q85: The search for and qualification of potential
Q87: Personal selling begins with the _ stage.
A)lead
B)presentation
C)preapproach
D)prospecting
E)follow-up
Q90: As shown in Figure 20-3 above,"C" is
Q91: The personal selling process encompasses _ distinct
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