Selling objectives can be __________ and focus on dollar or unit sales volume, number of new customers added, and profit. Alternatively, they can be __________ and emphasize the number of sales calls and selling expenses.

Question

Quizplus · Accepted Answer

Option B accurately reflects the two types of selling objectives - output-related objectives that focus on results like dollar or unit sales volume, new customers added, and profit, and input-related objectives that focus on activities like the number of sales calls and selling expenses. The other options are either too broad or not applicable. Option A is incorrect because outcome-related objectives are not the opposite of income-related objectives. Option C is incorrect because accounting-related objectives are not a type of selling objective. Option D is incorrect because customer-related and salesperson-related objectives are not mutually exclusive categories. Option E is incorrect because short-term and long-term are time-based objectives, not related to output or input.

Selling Objectives Can Be __________ and Focus on Dollar or Unit