An effective sales plan objective should be

Question

Quizplus · Accepted Answer

The best choice is D because it includes all the characteristics of an effective sales plan objective: it is precise, measurable, and time specific. A general objective would not provide enough direction, while a subjective objective would be open to interpretation and not measurable. Flexibility is important, but not as important as being precise and measurable. Profitability is also important, but not as important as specifying exactly what needs to be achieved and by when.

An Effective Sales Plan Objective Should Be