The practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships is referred to as __________.

Question

Quizplus · Accepted Answer

Major account management is the practice of using team selling to focus on important customers and build mutually beneficial, long-term, cooperative relationships. Relationship marketing and selling are related concepts but refer to broader strategies for building customer relationships across all levels of the organization, not just through sales teams. Customer account management and needs-satisfaction selling are also related but do not specifically focus on team selling or major accounts.

The Practice of Using Team Selling to Focus on Important