Mary's Cookies put an ad in the local newspaper with a coupon stating that a dozen cookies cost $2.99. The newspaper instead printed the price on the coupon as $29.99. Consequently, no customers came in to buy cookies using the coupon. The communication issue between Mary and her target market in this case was most likely the result of __________.

Question

Quizplus · Accepted Answer

Noise refers to any distortion or error in the communication process that leads to a misunderstanding, such as the incorrect printing of the price in the newspaper.

Mary's Cookies Put an Ad in the Local Newspaper with a Coupon