-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled C represents __________.

Question

Quizplus · Accepted Answer

The promotional element labeled C represents public relations, which involves building and maintaining positive relationships with the public and media through various tactics such as press releases, events, and sponsorships.

-To Communicate with Consumers, a Company Can Use One or More