When a company uses telemarketers to call people and ask them to contribute to the Police Benevolent Association (PBA), the company is using __________.

Question

Quizplus · Accepted Answer

Telemarketing involves personal selling, as it involves direct communication between the seller (the telemarketer) and the potential buyer (the person being called). Advertising involves non-personal communication through various media channels, sales promotion involves short-term incentives to encourage purchases, public relations involves managing the company's reputation and relationships with various stakeholders, and publicity involves gaining public attention through media coverage.

When a Company Uses Telemarketers to Call People and Ask