Pharmaceutical manufacturers encourage patients to learn more about their drugs and ask for them by name from the doctor. The manufacturers of these drugs are using a(n) __________ promotional channel strategy.

Question

Quizplus · Accepted Answer

A pull strategy is aimed at consumers to generate demand and pull the product through intermediaries (like doctors) to the end consumer. In this case, pharmaceutical manufacturers are encouraging patients (consumers) to learn more about their drugs and ask for them by name from the doctor, which creates demand and pulls the product through the doctor to the end consumer.

Pharmaceutical Manufacturers Encourage Patients to Learn More About Their Drugs