No matter what the specific objective might be, from building awareness to increasing repeat purchases, promotion objectives should possess three important qualities. They should be designed for a well-defined target audience, cover a specified time period, and be

Question

Quizplus · Accepted Answer

The question clearly states that promotion objectives should be measurable, which means that they must have a way of being quantified or evaluated. This is crucial for determining the success of the promotion and making any necessary adjustments. The other answer options (A, C, D, and E) are not necessarily qualities that all promotion objectives must possess.

No Matter What the Specific Objective Might Be, from Building