-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)product assessment

Question

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.
A)idea generation 
B)screening and evaluation 
C)screening and analysis 
D)new-product strategy development 
E)product assessment

Quizplus · Accepted Answer

Stage 3 in the new-product development process is typically the "screening and evaluation" stage, where ideas are reviewed to determine their feasibility and potential for success.

-Figure 9-5 Above Represents the Seven Stages of the New-Product