One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________.
A)poor product quality
B)encountering groupthink in task force and committee meetings
C)poor execution of the marketing mix
D)bad timing
E)incomplete market and product protocol

Question

Quizplus · Accepted Answer

Inertia within an organization can cause groups involved in new-product development to become stagnant and trapped in a "groupthink" mentality. This can lead to a lack of creativity and innovation in product design and marketing strategy, ultimately leading to product failure.

One of the Two ORGANIZATION-Related Problems of Inertia That Can