-Figure 9-5 above represents the seven stages of the new-product development process. Stage 4 is the __________ stage.
A)idea generation
B)screening and evaluation
C)business analysis
D)new-product strategy development
E)market testing

Question

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 4 is the __________ stage.
A)idea generation 
B)screening and evaluation 
C)business analysis 
D)new-product strategy development 
E)market testing

Quizplus · Accepted Answer

Stage 4 in the new-product development process is the business analysis stage, where the business case for the product is evaluated, including financial projections and market potential.

-Figure 9-5 Above Represents the Seven Stages of the New-Product