Development refers to the stage of the new-product process
A)where initial ideas are generated and discussed.
B)that turns an idea on paper into a prototype.
C)where product characteristics and product benefits are selected.
D)where cross-functional team members and leaders are selected and initial tasks are assigned.
E)where the first version of a product enters the marketplace

Question

Quizplus · Accepted Answer

Development is the stage in the new-product process where an idea on paper is turned into a prototype. Choices A, C, D, and E refer to earlier or later stages in the process.

Development Refers to the Stage of the New-Product Process