If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics, what type of test market is this?
A)laboratory test market
B)concept test market
C)simulated test market
D)controlled test market
E)standard test market

Question

Quizplus · Accepted Answer

A controlled test market involves tracking sales and assessing the effectiveness of marketing tactics using a panel of consumers, which aligns with the description of IRI's BehaviorScan service.

If a Firm Used IRI's BehaviorScan Service to Track Sales