Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.
A)partial rollouts
B)screening and evaluation
C)virtual reality testing
D)time-to-market measures
E)simulated test markets

Question

Quizplus · Accepted Answer

The technique described in the question is a simulated test market, which replicates a full-scale test market in a limited way, often in a mall setting. The other choices - partial rollouts, screening and evaluation, virtual reality testing, and time-to-market measures - do not accurately match the description given.

Because of the Time, Cost, and Confidentiality Problems of Test