Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country. This payment is an example of a
A)product placement fee.
B)bribe.
C)slotting fee.
D)product support fee.
E)shelf space allowance

Question

Quizplus · Accepted Answer

This payment is an example of a slotting fee, which is a payment made by a manufacturer to a retailer in exchange for securing shelf space for their product. In this case, Birds Eye paid Kroger to secure space for their new Vegetable Quinoa Pilaf in the frozen vegetable freezer section of all its supermarkets around the country.

Kroger Required That Birds Eye Pay $15,000 Per Month to Get