Which of the following statements about test marketing is most accurate?
A)Test marketing is especially important for new services.
B)Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
C)Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
D)Test marketing is especially important for new, expensive industrial products.
E)Standard test markets are the least expensive and fastest type

Question

Quizplus · Accepted Answer

Test marketing is better suited to relatively inexpensive new consumer goods than for new services, as testing a service beyond the concept level is difficult due to the intangibility of the service. Additionally, test markets for expensive consumer products and industrial products are impractical. Therefore, option C is the most accurate statement.

Which of the Following Statements About Test Marketing Is Most