When a new product or a new retail chain steals customers and sales from older existing ones of an organization, it is referred to as
A)cannibalization.
B)amortization.
C)product appropriation.
D)product pilfering.
E)marketing Darwinism.

Question

Quizplus · Accepted Answer

Cannibalization refers to a situation where a new product or retail chain created by an organization takes away customers and sales from its existing ones. This is because the new product or chain caters to the same market or customer base as the existing products or chains, resulting in internal competition within the organization.

When a New Product or a New Retail Chain Steals