The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figure on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target. This is an example of
A)mass customization.
B)a Tiffany/Walmart strategy.
C)one product and multiple market segments.
D)price discrimination.
E)psychographic market segmentation.

Question

Quizplus · Accepted Answer

This is an example of a Tiffany/Walmart strategy, where a company offers different versions of a product to appeal to both high-end and low-end market segments.

The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs; One