You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or, you can buy a Hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, that are sold at Barnes and Noble bookstores. This is an example of
A)mass customization.
B)organizational synergy.
C)one product and multiple market segments.
D)price discrimination.
E)a Tiffany/Walmart strategy.

Question

Quizplus · Accepted Answer

This is an example of a Tiffany/Walmart strategy, where a company offers products at different price points to target different consumer segments, similar to how Tiffany offers high-end jewelry while Walmart offers more affordable options.

You Can Go to Your Nearest Hallmark Card Store and Buy