Universal Concerts wants to bring a series of music concerts to Canada next year. In general, Western Canadians prefer country music while Eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to __________.
A)geographic characteristics
B)demographic characteristics
C)music format characteristics
D)behavioral characteristics
E)psychographic characteristics

Question

Quizplus · Accepted Answer

Segmenting the market based on geographic characteristics allows Universal Concerts to cater to the specific music preferences of Western and Eastern Canadians, maximizing attendance and revenue.

Universal Concerts Wants to Bring a Series of Music Concerts