Campbell's Soup Company found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using __________ segmentation.
A)demographic
B)behavioral
C)economic
D)geographic
E)psychographic

Question

Quizplus · Accepted Answer

Campbell's is using geographic segmentation, as they are tailoring their product based on regional preferences for spiciness.

Campbell's Soup Company Found That Its Canned Nacho Cheese Sauce