The market segmentation strategy known as frequency marketing focuses on
A)trial.
B)the average number of times a person in the target audience is exposed to an advertisement.
C)consumption preferences.
D)turnover.
E)usage rate

Question

Quizplus · Accepted Answer

Frequency marketing focuses on identifying and targeting individuals who exhibit high usage rates of a product or service. This strategy involves offering loyalty programs, promotions, and special deals to encourage frequent purchases and brand loyalty.

The Market Segmentation Strategy Known as Frequency Marketing Focuses on