Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on
A)geographic segmentation.
B)behavioral segmentation.
C)psychographic segmentation.
D)demographic segmentation.
E)buying condition segmentation.

Question

Quizplus · Accepted Answer

Frequent-flier programs are designed to target customers based on their past behavior of repeatedly using a specific airline. Therefore, this marketing strategy is based on behavioral segmentation.

Airlines Have Developed Frequent-Flier Programs to Encourage Passengers to Use