Post Grape-Nuts cereal has been marketed since the early 20^thcentury.Its market share has been steadily declining as consumers began associating it with something their grandfathers ate.Post recently launched a campaign to increase consumption of the cereal by inviting consumers to sprinkle the crunchy cereal on yogurt,salad,or soup as a delicious addition.Post wanted to convince people either who had never tried the cereal or who were familiar with the product to use it in a variety of different ways.In this example,Post is using which segmentation variable? A)needs B)lifestyle C)behavioral D)psychographic E)demographic

Question

Quizplus · Accepted Answer

Post is using behavioral segmentation by targeting consumers who may not have tried the cereal or who are familiar with it but may not use it in different ways. They are looking for specific behaviors related to the consumption of cereal, rather than using demographic, psychographic, or lifestyle segmentation.

Post Grape-Nuts Cereal Has Been Marketed Since the Early 20th

Post Grape-Nuts Cereal Has Been Marketed Since the Early 20^th