A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target segment, this market would
A)have no expected growth.
B)not be compatible with the company's current resources.
C)not be worth doing since its market size is very small.
D)not be readily accessible to the firm's marketing programs.
E)be relatively expensive to reach.

Question

Quizplus · Accepted Answer

The market size of women in their 20s with permanent disabilities from skiing accidents is likely very small, making it potentially not worth targeting due to limited potential for significant business growth.

A Rehabilitation Center Wants to Target Women in Their 20s