-In the Apple market-product grid shown above for its personal computer line, the professional segment of medium/large businesses seems willing to purchase all of the items in Apple's product line. This allows Apple to enjoy cost savings due to __________.
A)segment differentiation
B)marketing synergies
C)product synergies
D)segment repositioning
E)product differentiation

Question

-In the Apple market-product grid shown above for its personal computer line, the professional segment of medium/large businesses seems willing to purchase all of the items in Apple's product line. This allows Apple to enjoy cost savings due to __________.
A)segment differentiation 
B)marketing synergies 
C)product synergies 
D)segment repositioning 
E)product differentiation

Quizplus · Accepted Answer

Marketing synergies occur when a company can market its entire product line to a particular segment, leading to cost savings in marketing and distribution.

-In the Apple Market-Product Grid Shown Above for Its Personal