-In Figure 4-1 above, C represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)financial consideration

Question

-In Figure 4-1 above, C represents which stage of the consumer purchase decision process?
A)purchase decision 
B)information search 
C)problem recognition 
D)alternative evaluation 
E)financial consideration

Quizplus · Accepted Answer

Stage C in the consumer purchase decision process is the "alternative evaluation" stage, where consumers compare different products or brands to make a decision.

-In Figure 4-1 Above, C Represents Which Stage of the Consumer