Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?
A)information search
B)problem recognition
C)purchase behavior
D)alternative evaluation
E)pre-purchase cognition

Question

Quizplus · Accepted Answer

Jamie realizing her wallet is worn and needing to be replaced is an example of problem recognition, the first step in the consumer purchase decision process.

Jamie Goes Shopping with a Friend and Notices Her Friend's