Why is product quality sometimes poorly defined in a firm?
A)Managers do not know how to measure customer service.
B)Holistic measures of quality are difficult to develop.
C)Managers in different functional areas tend to emphasize different dimensions of quality.
D)Both B and C are correct.

Question

Quizplus · Accepted Answer

Quality has both objective and subjective elements. Operations managers tend to emphasize conformance, marketing managers tend to emphasize features, engineering managers tend to emphasize performance, reliability, and durability.

Why Is Product Quality Sometimes Poorly Defined in a Firm