Three major presentation formats exist: (1)stimulus-response format; (2)formula selling format; and (3)__________.

Question

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The third major presentation format is the need-satisfaction format, which focuses on identifying and satisfying the specific needs of the customer rather than merely presenting features and benefits. This approach involves a deeper understanding of the customer's needs and providing customized solutions that meet those needs.

Three Major Presentation Formats Exist: (1)stimulus-Response Format; (2)formula Selling Format;