Personal Selling Process Photo B
-need-satisfaction presentation format that focuses on problem identification,in which the salesperson serves as an expert on problem recognition and resolution,is referred to as __________ selling.

Question

Quizplus · Accepted Answer

The consultative selling approach focuses on problem identification and resolution, where the salesperson takes on the role of a consultant or expert in recognizing and resolving the customer's problem. The salesperson works closely with the customer to identify their specific needs and offer solutions that address their problems. This approach is effective in building long-term relationships with customers and creating a high level of customer satisfaction.