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Dr. Pepper KISS Ad

Question 275

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Dr. Pepper KISS Ad -consumers think of Harley-Davidson,the image is of a masculine,non-conformist.With Vespa motor scooters,the image is of a brainy environmentalist.Both Vespa and Harley-Davidson ___________. A) have brand personalities B) have created brand subcultures C) are logotypes D) use co-branding E) use product personification Dr. Pepper KISS Ad
-consumers think of Harley-Davidson,the image is of a masculine,non-conformist.With Vespa motor scooters,the image is of a brainy environmentalist.Both Vespa and Harley-Davidson ___________.


A) have brand personalities
B) have created brand subcultures
C) are logotypes
D) use co-branding
E) use product personification

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