four steps in the sequential building process of brand equity include __________,establishing a brand's meaning in the minds of consumers,eliciting the proper consumer responses to a brand's identity and meaning,and creating a consumer-brand connection.

Question

Quizplus · Accepted Answer

Developing positive brand awareness is the first step in building brand equity, followed by establishing brand meaning, eliciting consumer responses, and creating a consumer-brand connection.

Four Steps in the Sequential Building Process of Brand Equity