Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of
A)dual distribution.
B)vertical integration.
C)horizontal integration.
D)tying agreements.
E)exclusive dealing.

Question

Quizplus · Accepted Answer

Dual distribution is when a company uses more than one channel or method to distribute its products or services. In the case of Apple, the company distributes its computers through its own stores, website as well as major retail stores. Therefore, this is a clear example of dual distribution. Vertical integration means a company owns or controls all aspects of the supply chain. Horizontal integration involves a company acquiring or merging with its competitors. Tying agreements are when customers are required to purchase one product to be able to purchase another. Exclusive dealing occurs when a supplier requires a distributor to only sell their products and not those of their competitors. None of these descriptions are a good fit for Apple's distribution strategy.

Apple Makes Its Computers Available Through Its Own Stores, Its