Identify an element that is NOT a principal dimension of a servicescape.
A) Spatial layout and functionality
B) Signs, symbols, and artifacts
C) Facility location
D) Ambient conditions

Question

Quizplus · Accepted Answer

Facility location is not considered a principal dimension of a servicescape since it is more related to the business strategy and planning rather than the physical surroundings of the service environment. The other options listed, spatial layout and functionality, signs, symbols, and artifacts, and ambient conditions are all principal dimensions of a servicescape.

Identify an Element That Is NOT a Principal Dimension of a Servicescape