Clayten Technologies has set up a sales team exclusively to serve one of its clients who account for a major share of its business.This strategy is an example of:
A)vertical supply chain integration.
B)vendor-managed selling.
C)quick-response merchandising.
D)national account selling.

Question

Quizplus · Accepted Answer

This strategy is an example of national account selling, where a dedicated sales team is assigned to a major client to strengthen the relationship and increase revenue from the client. Vertical supply chain integration involves integrating different stages of the supply chain within the same company. Vendor-managed selling involves suppliers managing inventory levels for retailers. Quick-response merchandising involves fast response times to market trends and demand.

Clayten Technologies Has Set Up a Sales Team Exclusively to Serve