Which of the following is the most important measure of relationship marketing programs in both consumer and business-to-business markets?
A)Cost of the marketing program
B)Click-through behavior on websites
C)Lifetime value of a customer
D)Debt to equity ratio

Question

Quizplus · Accepted Answer

The lifetime value of a customer is the most important measure of relationship marketing programs as it helps companies understand the total value a customer brings over their entire relationship with the company. This measure considers not just the initial purchase but also the potential for repeat purchases, referrals, and other factors that contribute to the overall value of the customer. This measure is relevant in both consumer and B2B markets. A) Cost of the marketing program is important, but it does not directly measure the effectiveness of the program in building relationships with customers. B) Click-through behavior on websites is important for measuring website engagement, but it may not capture the full picture of a customer's relationship with the company. D) Debt to equity ratio is a financial measure that is not directly related to relationship marketing programs.

Which of the Following Is the Most Important Measure of Relationship