Which of the following is true regarding relationship marketing compared to transaction marketing?
A)it is based in cooperation and trust between parties
B)ranks profitability as a high priority
C)is focused on the short-term
D)emphasizes achieving sales goals

Question

Which of the following is true regarding relationship marketing compared to transaction marketing?​
A)​it is based in cooperation and trust between parties
B)​ranks profitability as a high priority
C)​is focused on the short-term
D)​emphasizes achieving sales goals

Quizplus · Accepted Answer

Relationship marketing is based on building and maintaining long-term relationships with customers, suppliers, and other stakeholders, emphasizing trust, cooperation, and mutual benefits. In contrast, transaction marketing focuses on individual sales transactions and achieving short-term sales goals, often with less emphasis on building relationships. Therefore, option A is the correct answer. B, C, and D are not correct because relationship marketing places less emphasis on profitability and short-term sales goals, and more emphasis on building long-term relationships.

Which of the Following Is True Regarding Relationship Marketing Compared