You own a manufacturing business in Texas,and you are concerned because a large percentage of your annual sales are dependent on about five large customers spread out across the country.You know that the life of your business rests on your continued success with these customers.So,you have decided to take a proactive approach to solidifying your relationship with these customers,and their satisfaction with your products and services.You are committed to improving and enhancing your relationships with these key customers.
Which of following actions should you take to solidify your relationship with these key customers?
A)Establish lateral partnerships
B)Implement a national account selling program
C)Offer these key customers more product discounts
D)Launch a grassroots marketing campaign
E)Launch an affinity marketing campaign

Question

You own a manufacturing business in Texas,and you are concerned because a large percentage of your annual sales are dependent on about five large customers spread out across the country.You know that the life of your business rests on your continued success with these customers.So,you have decided to take a proactive approach to solidifying your relationship with these customers,and their satisfaction with your products and services.You are committed to improving and enhancing your relationships with these key customers. ​
​Which of following actions should you take to solidify your relationship with these key customers?
A)​Establish lateral partnerships
B)​Implement a national account selling program
C)​Offer these key customers more product discounts
D)​Launch a grassroots marketing campaign
E)​Launch an affinity marketing campaign

Quizplus · Accepted Answer

Implementing a national account selling program would ensure that your key customers receive consistent service and access to your products across all locations, which would help solidify your relationship with them. While offering discounts may be a short-term solution, it would not necessarily improve the overall relationship and could lead to customers expecting continual discounts. Establishing lateral partnerships or launching grassroots or affinity marketing campaigns may not directly address the issue of solidifying relationships with key customers.

You Own a Manufacturing Business in Texas,and You Are Concerned